The place where brands meet fans.

Sector: Software

Invested: September 2020


Yabble, the agile, smart and cost-effective platform for market research. This software allows you to work in collaboration with your customers, or talk to over 62 million consumers globally to innovate, activate and provide feedback on your products and services.

Built by professional researchers, marketers and software experts, Yabble is a leading edge software platform for data and insights.

  • Agile research at your fingertips
  • 62m+ consumers to talk to - a community of 'Yabblers'
  • Customer panels to provide valuable insights
  • Customised surveys - leveraging social media to provide intuitive, simple and fun survey tools
  • Real time feedback
  • Advanced reporting

Leading brands already using the Yabble platform include; New World, Mitre 10, Pak n Save, Officeworks and Farmlands


Awards and Accolades:

New Zealand Research Effectiveness Awards 2018  - Supreme Award winner, plus 3 x category awards


Read more in the press ...

The Spinoff - November 2020: Levelling the playing field; The platform rewarding consumers for their data

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